About STRADA
Great contractors lose to worse ones with better systems. We couldn't stand it.
STRADA started in Ohio, watching the same story play out over and over: a contractor with twenty years of craftsmanship losing jobs to a two-year-old company with a better website and faster follow-up. The work wasn't the difference. The system was.
The tools to fix it have existed for years — instant follow-up, missed-call text-back, review automation, local SEO. Big franchises and private-equity rollups use all of it. The owner-operator with a truck and a crew? He was priced out, or drowned in software he never had time to set up.
So we built STRADA: the whole growth system, installed and run for you, at a price one saved lead covers. No contracts, because we'd rather earn your business every month than trap you in a PDF you signed in January.
Strada is Italian for “road.” Your trade is the vehicle. We build the road from “homeowner with a problem” to “job on your board” — and keep it paved.
What we believe
Four things we won't budge on.
The best work should win
Too often the job goes to whoever answered first or had more reviews — not whoever does the best work. We exist to close that gap for the good ones.
Done for you, not 'do it yourself'
You didn't get into the trades to manage software. We build it, connect it, and run it. Your job is to answer the phone and do great work.
Priced so it's a no-brainer
Agencies charge $2k–$5k a month and lock you into contracts. We charge $297 with none, because the system should pay for itself with one saved lead — and it does.
No jargon, ever
We won't talk to you about 'omnichannel funnels.' We'll tell you how many calls you missed last month and what we did about it.
Who it's for
Built for the owner-operator.
STRADA is for the roofer, the HVAC tech, the plumber, the landscaper, the electrician, the restoration crew — the person whose name is on the truck and whose phone is the business. If you do good work and you're tired of watching jobs go to companies that don't, this was built for you.
It's not for everyone. If you want weekly strategy meetings and 40-page reports, hire an agency. If you want the phone to ring and the leads to stop slipping, that's us.
Twenty minutes. Your numbers. No pitch theater.
Book the audit call. Worst case, you leave knowing exactly where your leads leak. Best case, we fix it together.
No contracts • Setup in days • Built for trades